AffiCrestDiscuss your campaign

Player acquisition for casino and sportsbook operators

Affiliate campaigns across search, paid acquisition and publisher partnerships. Start with a capped pilot, with markets, qualification rules and commercial terms agreed before launch.

Discuss your campaignExplore traffic sources
  • Casino
  • Sportsbook
  • CPA
  • Revenue share
  • Hybrid

Start with a campaign you can measure

Define the player you want to acquire, approve the traffic sources and set a pilot cap. Review the results by source before deciding what to expand.

  1. Fit before volume

    Planned around your markets and your own definition of a qualified player.

  2. Sources you can check

    Each channel and placement is listed, and changing the mix needs your approval.

  3. A pilot before a commitment

    A capped test in one market, reviewed source by source before anyone commits.

Traffic sources you can review before launch

Agree the channel mix, placements and campaign restrictions before the first click. Availability is confirmed for your product and target markets.

Verticals
Casino, sportsbook, or both
Markets
Where you’re licensed, confirmed brief by brief. We won’t promise every country.
Volume
Capped in the terms, then raised as each pilot proves out

  • Search and editorial

    Content and comparison pages, with the affiliate link disclosed.

    Agreed before launchPlacements and disclosure wording

  • Paid acquisition

    Approved search and social platforms, on a fixed test budget.

    Agreed before launchPlatform certification and brand-bidding rules

  • Publisher partnerships

    Third-party publishers whose audience suits your brand.

    Agreed before launchNamed publishers and their promotional methods

Check market availability · How sources are reviewed

Choose the model that fits your campaign

Rates depend on your market, product, qualification criteria and approved sources. We agree the structure when we scope your campaign.

Currency, invoice dates and payment timing go into the contract, whichever model you choose. Full wording in our standards. Also run a forex or CFD brand? See how trader deals work.

Discuss a model for your market

Review performance from click to qualified player

We review your tracking setup, agree conversion events and test compatibility before launch. Click IDs and sub-IDs connect results to approved sources.

  1. Click
  2. Registration
  3. First deposit
  4. Qualified player
  5. Revenue

A useful report shows the whole journey

Example reporting fields, not campaign results. Availability depends on your platform and agreement.

Source
Channel, placement, sub-ID and market
Conversions
Registrations, deposits and qualified customers
Reconciliation
Accepted and rejected conversions, with reasons

Events, validation windows and reconciliation are agreed during onboarding. Read our campaign standards.

Keep quality in the brief

The controls we agree before any traffic goes live. The full wording is on the partnership standards page.

  • Markets first

    We check where your licence lets you advertise, and each market’s ad rules, before planning traffic.

  • Reviewable sources

    Every placement, creative and sub-affiliate is listed and shared with you.

  • Ads that pass compliance review

    Adults only, no misleading offers, and the safer-gambling messages each market asks for.

  • Fraud controls

    Duplicates, bonus abuse, bots and unapproved brand bidding don’t count. A source that breaks the rules is paused.

From brief to measured pilot

Scope the opportunity, test it, then decide what comes next.

  1. Scope

    Your brand, licences, target markets and acquisition priorities.

  2. Agree

    Sources, qualification criteria, tracking and commercial terms.

  3. Test

    A capped pilot, with performance reviewed by source.

  4. Decide

    Continue, adjust, pause or expand, based on the results.

Questions operators ask us

Short answers, updated 30 September 2026. Terms such as FTD, NGR and negative carryover are defined in the glossary.

Which markets and sources are available?

Availability is confirmed for each brief. Share your target markets and product so we can discuss suitable sources and pilot scope.

What counts as a qualified player?

The definition is agreed before launch. It can include the deposit event, minimum amount, KYC status, validation window and exclusions for duplicate or existing customers.

Can you work with our tracking platform?

We review your click IDs, sub-IDs, conversion events and postback requirements during onboarding. Compatibility and reconciliation are tested before the campaign starts.

What do you need for an initial conversation?

Your brand, product, target markets and acquisition priorities. If you already have preferred sources, qualification rules or a commercial model, include those too.

How are rates and payment terms agreed?

The rate depends on the campaign scope and qualification criteria. The agreement records the model, caps, validation process and payment dates, together with revenue-share definitions where relevant. The available model is subject to each market’s rules.

How big is a pilot?

We agree a cap in one market and the criteria for reviewing it. The results help both sides decide whether to continue, adjust, pause or expand. We do not publish a universal minimum or promise a particular volume.

Can affiliates and publishers apply?

Yes. The traffic-partner programme covers sites, media buyers, publishers and creators with relevant audiences. See the For affiliates page for source requirements and an application form.

Tell us what you want to acquire

Share your brand, product and target markets. We’ll review the brief and reply to discuss fit, available sources and next steps. Prefer email? go@afficrest.com

After you send it: We review your markets and sources, then reply by email to discuss fit and next steps.

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